With Facebook announcing to bring top media houses onboard as it faces extreme scrutiny amid ongoing regulatory hearings over privacy violations, one thing is clear: struggling small and medium media outlets now face a strong rival, starting with the US.
The significant media handshake from Facebook CEO Mark Zuckerberg has come after years of shaky relationship between the two.
Facebook never called itself a media organisation, despite experimenting with splashing news on its platform.
In 2015, the social networking platform launched Instant Articles, hosting news content inside its app.
"But heavy-handed rules restricting advertising, subscription signup boxes and recirculation modules led publishers to get little out of Instant Articles. By late 2017, many publishers had